This is the creativity made for a SEPAR event.

Separ is the spanish society of pneumology and thoracic surgery. I tried to design something  powerful without resorting to any explicit imagery related to the human body. That is why I focused on breathing as a concept and created a key visual intended to convey openness, freedom, and balance. The lateral elements could easily be the leaves of a tree, which, when placed symmetrically, resemble lungs. However, this is only one of many possible interpretations.

Offline and online pieces were made for the event.

There is also a microsite made with wordpress: https://eventos.redaccionmedica.com/foro-estrategico-institucional-de-separ/