Brand identity created for La Jamonera company.

The client's idea was to promote their deli meat brand through Virginia, one of the company's owners. Her job isn't just about sales; it’s about offering personalized and friendly service, sometimes even traveling across an area to hand-deliver the products.

Focusing on Virginia is how the visual concept was born: by creating a character and emphasizing not just the product being sold, but the person who makes it all possible.

Aesthetically, I tried to steer clear of typical imagery like pigs or similar. Only the detail of the acorns makes a direct reference to the product itself.